Ban streaming services from showing trailers or ads on plans labelled "ad-free"

Ban streaming services from showing trailers or ads on plans labelled "ad-free" — 23 signatures. Status: open.

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Legally prohibit video-on-demand and streaming platforms from forcing users to watch unprompted first-party promotional trailers ("house ads"), previews, or sponsorships on subscription tiers that are explicitly marketed to consumers as "ad-free".

Additional details

Consumers pay premium subscription fees to avoid video interruptions. However, we feel streaming platforms exploit a regulatory loophole by classifying their own promotional trailers as "house content" rather than commercial advertising. This forces paying customers to actively click buttons to skip promotional material just to watch a show. We believe an "ad-free" contract should mean zero unprompted marketing. Parliament must protect UK consumers from this unfair service degradation.

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